Sample data — this is the workspace you get once you connect your site + Stripe.
Run your free scan →Lumen Goods
AI visibility · premium home lighting
B
38%▲ 5
Contender · appears in 38% of AI answers
By engine
ChatGPT44%
Perplexity41%
Gemini29%
Who AI recommends instead
BrilliantLumina HomeCasa LuxNord Lighting
Your moves · ranked by impact
Mark one done — we track if it moves your visibility
- high✓ DoneGet cited on wirecutter.comEarn a mention on Wirecutter — a source these answers pull from — so the engines start quoting Lumen Goods for “best home lighting”.Marked done at 33% visibility · now 38% (▲5 since)
- highMark donePublish a comparison vs BrilliantPublish a focused “best premium home lighting” page naming Lumen Goods vs Brilliant to win the head-to-head query buyers run.
- mediumMark doneWin Gemini — your weakest engineYou show up far less on Gemini (29%). Publish content that answers the lighting questions it’s missing.
AI visitors · last 30 days
ChatGPT2,130 visitors
Perplexity705 visitors
Gemini441 visitors
AI-sourced revenue · last 30 days
$18,208
109
AI conversions
19%
Share of revenue
62%
Detected
Revenue by engine
ChatGPT$11,864 · 71 conv
Perplexity$4,029 · 24 conv
Gemini$2,315 · 14 conv
How we know · last 30 days
Detected · referrer / UTM$11,289
Self-reported · “how did you hear”$5,280
Unattributed · no visitor match$1,639
Detected is deterministic (the visit carried an AI referrer). Self-reported bridges “dark” AI traffic that arrives with no referrer. We never blend these into one number.
AI revenue · via Google Analytics · 30 days
2,838 sessions
$16,840
ChatGPT$10,980 · 1,840 sess
Perplexity$3,720 · 610 sess
Gemini$2,140 · 388 sess
Google Analytics’ own attribution, with AI engines reclassified out of “Referral/Direct.” NetBack’s pixel number above is deterministic and conversion-matched — the two converge as your pixel gathers history.
Where AI pulls its answers
wirecutter.com×6reddit.com×4housebeautiful.com×3architecturaldigest.com×2
These are the sources the engines quoted when answering premium home lighting questions. Earning a mention on the top ones is the fastest way into the answers.
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Sample figures for illustration.